Classification of Briquettes Selection Criteria Using Principal Components Analysis Approach

The briquettes have the potential to reduce reliance on charcoal and firewood while addressing employment issues for youths women through briquette-making value chain components. However, marketing that would increase acceptance of requires an essential understanding briquettes’ critical selection criteria considered by briquette users. This study assesses classes energy their preferences. specifically investigated following: 1) level interest in briquette’s geometric shapes, 2) shapes 3) class components leading purchasing briquettes. A baseline survey was conducted, which included 330 households Morogoro district’s urban, peri-urban, rural communities. used a snowball technique meet with respondents, especially families youth women. Securing information objectives one two five Likert scales (Strongly Agree, Neutral, Disagree, strongly disagree). In contrast, objective three utilized 1, 2, 3, 4, 5 order importance. Principal Component Analysis (PCA) method assisted classification interpreting motive behind results found shape preferences categories, each including principal categories are shapes: round, long, circular/plate forms, influences: performance, attractiveness, personal capacity. Therefore, technically improved round produced based performance factors recommended adoption marketability.